Maserati is set to be part of an exciting new retail experience opening at Westfield London, in Autumn.
Maserati will be the sole automotive brand at Situ Live.
It said that its involvement in Situ Live marks a new approach to both physical as well as automotive retail experiences and has been designed to allow visitors the opportunity to connect in a more personal way than ever before.
Located on the first floor of Westfield in White City, West London, Maserati will launch the marque’s retail space at Situ Live with the all-new MC20 super sports car alongside a space dedicated to Fuoriserie, Maserati’s distinctive personalisation programme.
Peter Charters, general manager, Maserati North Europe said: “Being part of Situ Live is a really exciting step in Maserati’s retail experience, it complements our existing retail network, and marks a unique way for a car brand to engage with audiences in a shared and immersive way.
“Being alongside other like-minded innovative brands, it felt only right that we should launch at Situ Live with our all-new MC20 super sports car. Visitors to our highly engaging space will also be able to deep dive into our Fuoriserie personalisation experience, and over time will see our space evolve as we launch new Maserati models.”