News

A New Leap as Maserati Korea: Debut Models ‘New GranTurismo’ and ‘New GranCabrio’
Top Executives Visit Korea to Share Brand Value and Local Strategy
Strengthening Brand Presence through Aggressive New Model Launches, Network Expansion, and Enhanced Loyalty Programs
Seoul, 3 July 2024 – The Italian luxury car brand Maserati is embarking on a new chapter in the Korean market.

London, United Kingdom, 3 July 2024 – The new generation Maserati GranTurismo has been bestowed the honour of Coupé of the Year at the prestigious Auto Express New Car Awards 2024.

Out of 25 categories, the Maserati GranTurismo, in Trofeo guise, triumphed through its excellent blend of dynamic performance, with leading -edge technology and Italian engineering heritage.

Modena – Maserati partnered with Vita Power to create TRIDENTE, a luxury all-electric powerboat, extending Maserati’s electrification strategy onto the water

From the Bespoke experience of the Maserati Fuoriserie customisation programme, the House of the Trident has created a unique model in collaboration with Marchesi Antinori, to celebrate Tignanello’s 50th anniversary.

Modena, 13 June 2024 – Maserati Grecale is the official car of the 50th meeting of the G7, taking place under the Italian presidency at Borgo Egnazia, in the municipality of Fasano di Puglia, from 13 to 15 June 2024.

In one of the most important and significant institutional events in the world, Maserati Grecale is confirmed as the ideal vehicle for official events: an “everyday exceptional” car in all its guises.

Modena, Italy, 30 April 2024 – From Thursday 2 to Sunday 5 May, Maserati will be involved in the sixth Motor Valley Fest. In the land of engines, the big names in Italian motoring will join guests from around the world and an international audience to take stock of the present and future of mobility, closely examining the universe of challenges and opportunities that the new electric era brings with him.