News

A New Leap as Maserati Korea: Debut Models ‘New GranTurismo’ and ‘New GranCabrio’
Top Executives Visit Korea to Share Brand Value and Local Strategy
Strengthening Brand Presence through Aggressive New Model Launches, Network Expansion, and Enhanced Loyalty Programs
Seoul, 3 July 2024 – The Italian luxury car brand Maserati is embarking on a new chapter in the Korean market.

London, United Kingdom, 3 July 2024 – The new generation Maserati GranTurismo has been bestowed the honour of Coupé of the Year at the prestigious Auto Express New Car Awards 2024.

Out of 25 categories, the Maserati GranTurismo, in Trofeo guise, triumphed through its excellent blend of dynamic performance, with leading -edge technology and Italian engineering heritage.

Modena – Maserati partnered with Vita Power to create TRIDENTE, a luxury all-electric powerboat, extending Maserati’s electrification strategy onto the water

From the Bespoke experience of the Maserati Fuoriserie customisation programme, the House of the Trident has created a unique model in collaboration with Marchesi Antinori, to celebrate Tignanello’s 50th anniversary.

Maserati MSG Racing’s Maximilian Günther staged an impressive recovery drive at the 2024 Portland E-Prix, gaining 13 positions to finish eighth in a hard-fought race in Oregon.

After facing a challenging first race on Saturday, the 26-year-old rebounded in strong fashion on Sunday after initially struggling for pace across practice and Qualifying.

Maserati MSG Racing experienced a challenging first race in the double-header 2024 Portland E-Prix, with the team narrowly missing out on points following a late surge in the United States.

The Monaco-based team entered the penultimate race weekend of Formula E’s 10th season with high aspirations and worked hard to make progress after struggling for initial pace across practice.