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Maserati 90 Year Celebrations         


Maserati - Spanning 90 Years of History

On December 1st, 1914 Alfieri Maserati founded "Società Anonima Officine Alfieri Maserati", at Via de'Pepoli 11 in Bologna. The company specialised in preparing cars for road racing. This date marks the beginning of the history of one of the most glorious marques in the automotive world.

In 2004 Maserati reached another important goal, celebrating its 90 years with a unique event. Celebrations took place on the 17th, 18th and 19th September 2004 with cars travelling on a route from Milan to Rome, stopping at the factory in Modena.

Centrepiece of these celebrations were 90 Maserati Spyder and Coupé models from the current range. These cars were decorated to commemorate an important international event for each of the last 90 years - for example, the year 1969 was represented by man's first landing on the moon. 3M decorated the cars with special adhesive film - 3M Scotchprint® Graphics, which allow extraordinary quality in the reproduction of images.


1974-1988 1989-2004 1914-1928 1929-1943 1944-1958 1959-1973

YOU MAY CLICK ON ANY IMAGE FOR A CLOSER LOOK!
1959

The birth of Barbie

The first official Barbie doll goes on sale on March 9th. She will go on to become the world's most famous doll.



1960

Elvis: King of Rock 'n' Roll

Rock 'n' roll takes the world by storm, thanks to the charismatic Elvis Presley. This year he also performs his famous duet with Frank Sinatra.



1961

Gargarin in Space

Russian Yuri Gagarin becomes the first human to be launched into orbit.



1962

Nobel Prize for the discovery of DNA

Watson and Crick are awarded the Nobel Prize for Medicine for their discovery of the structure of DNA.



1963

Martin Luther King

On August 28th Martin Luther King makes his historic speech at Washington's Lincoln Memorial to an audience of over 200,000 people.



1964

The Tokyo Olympic Games

Nineteen year old Yoshinori Sakai, who was born on the day the atomic bomb exploded in Hiroshima, lights the flame at the start of the Tokyo Olympics.



1965

Birth of the mini-skirt

Mary Quant invents the miniskirt which instantly causes uproar, scandalising the moral majority, and becomes an icon for a generation of teenagers.



1966

Maserati wins the Mexican GP

John Surtees wins the Mexico Grand Prix at the wheel of a Cooper-Maserati, after starting from pole position.



1967

Barnard - Heart Transplant

Dr Christian Barnard successfully performs the world's first human heart transplant in Cape Town, South Africa.



1968

The Beatles

The Beatles star in the psychedelic cartoon Yellow Submarine at the pinnacle of their success.



1969

Man on the Moon

July 21th, 4:57 Italian time - Neil Armstrong declares: "This is one small step for a man, one giant step for mankind."



1970

Brazil win the Jules Rimet Trophy

For the first time in history, the same team wins the football World Cup three times and gets to keep the Jules Rimet Trophy.



1971

Birth of the Microchip

Enrico Faggin, an Italian living in the USA, invents the first microchip, a discovery that will help make computers more widely available.



1972

The Bronzes of Riace

The stunning Riace Bronzes are discovered on the seafloor off the Italian coast. These extraordinarily accomplished Greek sculptures are a hymn to ideal beauty and anatomical realism.



1973

The year of Nureyev

Russian ballet dancer Rudolf Nureyev receives the Dance Magazine Award in New York and the Prix Marius Petipa in Paris.


1974-1988 1989-2004 1914-1928 1929-1943 1944-1958 1959-1973