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Maserati 90 Year Celebrations         


Maserati - Spanning 90 Years of History

On December 1st, 1914 Alfieri Maserati founded "Società Anonima Officine Alfieri Maserati", at Via de'Pepoli 11 in Bologna. The company specialised in preparing cars for road racing. This date marks the beginning of the history of one of the most glorious marques in the automotive world.

In 2004 Maserati reached another important goal, celebrating its 90 years with a unique event. Celebrations took place on the 17th, 18th and 19th September 2004 with cars travelling on a route from Milan to Rome, stopping at the factory in Modena.

Centrepiece of these celebrations were 90 Maserati Spyder and Coupé models from the current range. These cars were decorated to commemorate an important international event for each of the last 90 years - for example, the year 1969 was represented by man's first landing on the moon. 3M decorated the cars with special adhesive film - 3M Scotchprint® Graphics, which allow extraordinary quality in the reproduction of images.


1959-1973 1974-1988 1989-2004 1914-1928 1929-1943 1944-1958

YOU MAY CLICK ON ANY IMAGE FOR A CLOSER LOOK!
1944

D-Day

Allied forces land on the beaches of Normandy, catching the German army, which they had tricked into lying in wait at Calais, off guard.



1945

Birth of the UN

Delegates from 50 nations sign the United Nations Charter in San Francisco.



1946

Birth of the Bikini

The bikini is unveiled for the first time on July 5th at the Molitar swimming pool in Paris by designers Louis Reard and Jacques Heim, rocking the swimwear world.



1947

The Sound Barrier is broken

Test pilot Chuck Yeager breaks the sound barrier for the first time in aviation history in his Bell XS-1 plane.



1948

Birth of the LP

Record label CBS announces the launch on the market of the first "long playing" record.



1949

The Vespa: A world phenomenon

This is the era of the scooter: it becomes the symbol of liberty, greater social freedom and a whole new way of life.



1950

Shultz - The Peanuts

Charles Shultz creates Peanuts, a whimsical cartoon strip in which everyday life is viewed through the eyes of a group of innocent children and their dog.



1951

Cousteau explores the ocean floor

Jacques Cousteau makes his first underwater explorations from the exploration vessel Calypso.



1952

The legendary Coppi and Bartali

Cyclists Fausto Coppi and Gino Bartali pass the water bottle in the 1952 Tour de France, in a moment of huge sporting symbolism.



1953

The conquering of Mount Everest

Edmund Hillary and Norkey Tenzing become the first men to climb the world's highest mountain, the 8,850 metre Mount Everest.



1954

Sabin gives humanity the Polio vaccine

Albert Sabin discovers the polio vaccine and gifts the patent to mankind to ensure its quick implementation, signing away a fortune in the process.



1955

Marilyn

Marilyn Monroe stars in the film 'The Seven Year Itch' and becomes a worldwide icon of beauty and femininity.



1956

Tony Sailer dominates the Cortina Winter Olypics

Austrian skier Tony Sailer sweeps the boards at the Winter Olympics at Cortina in Italy, winning the slalom, giant slalom and downhill events.



1957

Maserati: World Champions

Champion Juan Manuel Fangio gives Maserati its first Formula 1 World Championship title.



1958

First expedition of Nautilus

On her first expedition, the American nuclear submarine Nautilus crosses the North Pole under the polar ice cap.


1959-1973 1974-1988 1989-2004 1914-1928 1929-1943 1944-1958